Call the jet fuel factory to get some pricing for your Iron Man suit. Don’t try to make the whole thing today–that’s too daunting. Make a little bit: Take at least one creative step towards making your idea into something real.You might learn that your idea already exists–that’s probably the best case scenario, because instead of you spending a ton of time, effort, and money on creating it, you can just go buy it right now. If you share your idea, you’ll get immediate feedback. Don’t be. Remember, ideas are an abundant commodity–it’s time that is scarce. You might be afraid of someone stealing your idea. Share it: Share your idea today with at least 5 people, ideally on a public forum.Here are two specific things you can do right now with your brilliant idea: Your idea might be fun to talk about, but until you execute it, it has no value. There is no such thing as a million-dollar idea. You should spend the next few days researching each dish, buying the ingredients, testing different versions, preparing the final meal, and serving it plate by plate at a dinner party. Imagine if your spouse told you, “I have an idea for a delicious 10-course meal. So if you’re offering someone your idea in exchange for them to execute it, you’re basically asking them to do 99.99% of the work. That’s not a partnership. It then takes a tremendous amount of time and effort to turn that reality into something functional, much less something great. It takes a tremendous amount of courage to turn an idea into reality. They’re now informed about how to proceed based on something real, something tangible. It may be terrible, but at least it exists. Why? Because your friend actually did something with their idea. Your friend’s terrible prototype is worth 100x more than your great idea. You know this because they wrote a terrible rulebook and pieced together a terrible prototype. You have a friend who has a terrible idea for a game. An idea only has value when it is executed, and it only has a lot of value when it’s executed well. I hate to break it to you, but your idea–any idea, really–is worthless. So, no matter what anyone tells you, don’t stop generating ideas. When you have the freedom to generate ideas without the pressure to execute, you can think of some incredible things. It’s probably full of interesting ideas, and those ideas might inspire actual science or technology someday. Take, for example, pretty much any science-fiction novel, movie, or television show. They place a high value on their idea, and they want to put it in good hands. Many of them want a partner–they’ll be in charge of the idea, and I’ll execute it. The sentiment is almost always the same: A person has an idea, and they’re looking for help to make that idea a reality. Most of them are board-game ideas others are ideas for Kickstarter projects in a variety of categories. The challenge is executing those ideas.”Įver since I started Stonemaier Games–and with increasing frequency–people have come to me with their ideas. “I have plenty of ideas–hundreds of them. While I was at a family wedding a few weeks ago, one of my aunts asked me, “So, what’s the hardest part about designing a game? It must be coming up with the ideas, right?”
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